We discussed tweaks to my magazine’s website, which will be launching very soon together with the blog. Having experience of The Daily Mum, I know the magazine’s blog is going to be hard hard work. It’ll need feeding everyday.
I will be using social media a lot. Hopefully, some kind of buzz will happen. But that one viral hit is like writing a hit song, and instead of aiming for hitting ‘Fenton the Dog’ fever pitch, I’ll just concentrate on making good content.
The company I find most fascinating right now with all things digital in fashion is Burberry. It’s not afraid to experiment and to try things out. Last season it had a tweetwalk, resulting in #burberry trending worldwide.
Had I known about Burberry’s Pinterest page, it would have gone into a piece I wrote for the Independent. If you read mother.wife.me, who did a lovely ginormous post about my Pinterest feature, you’ll know that it’s a subject I’m currently following with much interest. Partly due to my own obsession – I’ve curbed my pinning time to 1 hour a day.
Burberry’s boards are fantastic. They have the expected ‘here are our latest products’ boards, but the ones I like are London By Burberry and Burberry Weather. All instagram-tastic.
And on this note, I leave you with some lovely pictures from London By Burberry.
Good morning, one and all.