Diary of a magazine startup: ep. 2

I went to see my developer yesterday, Milo Creative. They are the brains behind the Ladybird Me books.

We discussed tweaks to my magazine’s website, which will be launching very soon together with the blog. Having experience of The Daily Mum, I know the magazine’s blog is going to be hard hard work. It’ll need feeding everyday.

I will be using social media a lot. Hopefully, some kind of buzz will happen. But that one viral hit is like writing a hit song, and instead of aiming for hitting ‘Fenton the Dog’ fever pitch, I’ll just concentrate on making good content.

The company I find most fascinating right now with all things digital in fashion is Burberry. It’s not afraid to experiment and to try things out. Last season it had a tweetwalk, resulting in #burberry trending worldwide.

Had I known about Burberry’s Pinterest page, it would have gone into a piece I wrote for the Independent. If you read mother.wife.me, who did a lovely ginormous post about my Pinterest feature, you’ll know that it’s a subject I’m currently following with much interest. Partly due to my own obsession – I’ve curbed my pinning time to 1 hour a day.

Burberry’s boards are fantastic. They have the expected ‘here are our latest products’ boards, but the ones I like are London By Burberry and Burberry Weather. All instagram-tastic.

And on this note, I leave you with some lovely pictures  from London By Burberry.

Good morning, one and all.

Source: instagr.am via Burberry on Pinterest

Source: instagr.am via Burberry on Pinterest